Just…pop an Advil and go…won’t cut it anymore.
John has been widely acknowledged for his educational efforts. His personal journey—from surviving a 28-foot fall to managing chronic pain with cannabis—has been an inspiration. He shared his experiences in publications like Treating Yourself Magazine, contributing articles about cannabis therapy and its benefits for chronic pain management.
In 2006, John began growing medical cannabis legally through Health Canada and worked tirelessly to educate others. He has been involved in events, seminars, and rallies, effectively changing perceptions and contributing to the broader legalization movement in Canada.
John has been a featured speaker at various prominent cannabis conferences, such as the Grow Up Cannabis Conference in Canada. His insights into cannabinoid therapy and medical cannabis cultivation have resonated with both professional growers and patients seeking alternative treatments.
With over 30 years of hands-on experience, John Berfelo is shaping the future of cannabis cultivation and education.
His book LEDs: The Keys to Your Growing Future equips growers with the knowledge to maximize their yields sustainably.
John's YouTube tutorials have amassed millions of views, empowering both novice and experienced growers.
As a partner in Greenway AI, John is leading the integration of AI to enhance efficiency and innovation in the cannabis industry.
When John Berfelo speaks, audiences listen, and act. With decades of firsthand experience as a medical cannabis patient, educator, and product innovator, John Berfelo brings a rare combination of personal passion and industry leadership to every keynote, panel, and workshop. His voice has helped shape the future of compliant cannabis packaging, patient advocacy, and wellness entrepreneurship.
Whether hosting a global wellness summit, cannabis expo, or business innovation conference, John delivers real-world insights with purpose, empathy, and fire.
Participated in Date With Destiny, Business Mastery, Wealth Mastery, and Leadership Academy, shaping his vision as a global change-maker and business strategist.
Trained in integrity-based human influence systems. Early foundational work in understanding emotional rapport, sales, and speaking influence.
Multi-year deep immersion in business acceleration, speaker training, and entrepreneur influence. ICON Member and now an AI implementation partner.
Participated in marketing and impact-driven programs, aligning with Tony Robbins’ ecosystem and digital sales strategies.
Studied advanced communication, video marketing, and neuroscience-driven conversion techniques through Todd’s WireBuzz and health education systems.
A pioneer in compliant cannabis packaging and patient safety, John speaks from lived experience, not theory.
John inspires with stories of transformation, product innovation, and building businesses with heart and purpose.
Audiences leave with more than inspiration - they gain clear, actionable strategies they can implement immediately.
From clinical care to cannabis commerce, he bridges gaps between wellness, business, and regulation.
The Future of Wellness Packaging & Compliance
From Patient to Pioneer: The MedTainer Journey
How to Build Purpose-Led, Product-Driven Brands
How to use and leverage AI
Wellness Innovation in Regulated Markets
Empower the Next Generation of Health Entrepreneurs
Thirty-plus years ago John was told he’d never walk without pain—today he’s the author of the first peer-reviewed study on natural-cannabis pain relief and a Tony Robbins Senior Leader.
From pioneering indoor grows in the early ’90s to selling millions of MedTainers and helping legalize cannabis in Canada, John turns lived adversity into science-backed strategies that heal people and grow businesses. When he speaks, regulators take notes, CEOs pivot, and patients reclaim their lives.
insights forged through real injuries, real recoveries, and real-world results
peer-reviewed research and data-powered AI solutions set a higher bar for healing
millions of MedTainers sold, laws influenced, and countless success stories worldwide
John Berfelo’s journey is nothing short of inspiring. After surviving a life-changing 28-foot fall in 2005, he turned his pain into purpose, becoming one of Canada’s most respected cannabis advocates and a beacon of resilience for others.
From his humble beginnings in Vancouver to becoming a trailblazer in indoor cannabis cultivation, John's techniques and insights have set industry standards.
Recognized by WorkSafe B.C. and published in the National Center for Biotechnology Information, John's expertise in medical cannabis is unmatched.
As the CEO of leading brands like MedTainer Canada, i Green Planet Store, John integrates cutting-edge AI technologies to revolutionize cannabis business practices
More than just a container, the Medtainer is a game-changing tool, a patented fusion of smart design, everyday functionality, and wellness empowerment. Inspired by founder John Berfelo’s personal journey and mission, it offers practical, high-impact solutions for those navigating cannabis therapy, holistic health, and beyond.
Originally developed to safely grind and store medication for pediatric and geriatric patients, the Medtainer has evolved into a versatile, cross-industry essential, trusted by users in cannabis, pharmaceuticals, culinary arts, veterinary care, and even specialty beverages like tea and coffee.
Seamlessly combining an airtight, smell-proof storage chamber with a durable built-in grinder, the Medtainer eliminates the need for separate tools, streamlining your routine and keeping your wellness essentials secure, discreet, and fresh.
Crafted from FDA-approved, BPA-free plastic, the Medtainer is designed for those who demand clinical-grade quality and peace of mind, especially in therapeutic, patient-care, or food-grade environments.
Select models include push-down safety lids to protect curious hands, ideal for households, clinics, and caregivers who prioritize secure, responsible storage.
Committed to sustainability, Medtainer uses eco-conscious materials without compromising durability, supporting your values while protecting your contents.
Whether you’re storing cannabis flower, tea leaves, culinary herbs, or pet supplements, the Medtainer’s odor-proof and moisture-resistant design makes it a reliable go-to across countless use cases.
Explore advanced features like the Med Control Container, an evolved Medtainer with built-in humidity control, designed to maintain optimal freshness and potency for sensitive contents.
John Berfelo doesn’t just distribute the Medtainer, he uses it as a teaching tool in patient workshops, cannabis safety training, and caregiver seminars. His mission: to educate and empower users through real-world demonstrations that simplify safe storage, grinding techniques, and responsible cannabis use.
One individual from Surrey, B.C., noted that John’s workshops and personal story inspired them to reconsider their approach to managing pain. They transitioned from pharmaceutical dependence to a more holistic regimen of cannabis and natural supplements. This change significantly improved their mental clarity and quality of life.
Dr. Paul Hornby, a recognized cannabis researcher, worked with John on standardizing medical cannabis grows. Through this partnership, they developed a model for consistent and effective cannabis products. Patients have praised this collaboration for setting a high standard in the cannabis industry.
John’s efforts have extended into legal advocacy, including working towards having cannabis recognized and covered as a medical necessity for injured workers in British Columbia. Testimonials from patients impacted by these efforts emphasize their gratitude for John’s role in bridging gaps in medical and legal systems.
Whether you’re here to transform your wellness, revolutionize your growing practices, or simply find inspiration, let’s plant the seeds for a brighter future.
Reach Out to John for daily updates, inspirations, events, growing tutorials, business, and partnerships!
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